In Response to Christopher Naples "Apples as an Effective Brand"

I do believe that Apple has presently dominating the business world of technology when it comes to computers, music devices, and phones. I have noticed that their advertisement are fairly simple and straight forward. This is really all they need because their technology is at a higher level than their competitors. Products like the  iphone, ipod, and apple computers are starting become loyalty products for consumers because they have not done then wrong in the past. They are good at advertisements also because they introduce upgraded versions of the same kind of products. This would make people want to get rid of there current technology and get the new and improved version. They would also include all of the interesting tricks and gadgets apple has with there products in advertisements. The the level and complexity of Apple products is one of main reasons why they are on the top of the list in the market of technology.

How does apple rapidly come up with better products and how much better can they possibly be? Who are the other top competitors with apple and are they better or keep up with apples products?

Music in Advertisements

One of the most important parts about advertisements, I believe, is the selection of music chosen for an advertisement. It is crucial to pick an appropriate song that will benefit the targeted customer for your product or service. There are many ways that music can influence its audience in advertisements. It can create entertainment, structure and continuity, memorability, send a musical message, or target a certain group of people.

The entertainment aspect of music helps make advertisements more appealing the viewers by making it more attractive and aesthetic. The more attractive the advertisement seems, the more likely it will engage more attention to it. 

Supporting the advertisements structure and continuity is another basic attribution for music. It can emphasize dramatic moments with the advertisements.

It appears to be easier to remember music than a language or images. Some bands or companies use certain songs or rhythms all of the time so people can think of them when they hear it. Huron ads, which is good for memorization,  are the most common way that companies use music. They usually use these by getting customers to remember the companies phone number, webpage, the company name or their logo(s).

There are some song that sends a massage to people about there product. Companies would also choose  different genres of music to target a certain lifestyles groups of people or that would most likely use the product or service. Music can be able to identify certain groups with a certain musical taste. It is a good strategy for advertiser to distinguish various styles.

These different contributions to music in advertisements work together to help get draw attention to customers. Music in advertisements help motivate people socially and psychologically. It also helps companies get to there target market as well as helping their advertisement succeed.

Budweiser Advertisement

This looks like an old fashion ad about Budweiser. I can tell from what the woman is wearing and the the way she styles her hair. Also the Budweiser can looks like looks different than the current cans. The lady seems very happy as she is receiving the beer. The lettering on the left hand side is too small to read. I do like the quote at the top "where there's life .... there's Bud". It is something that will catch people's attention. The dark red background also helps the lady and the beer stand out. I would say this is a good ad for its time.