Monday, March 25, 2013

In Response to Christopher Naples "Apples as an Effective Brand"

I do believe that Apple has presently dominating the business world of technology when it comes to computers, music devices, and phones. I have noticed that their advertisement are fairly simple and straight forward. This is really all they need because their technology is at a higher level than their competitors. Products like the  iphone, ipod, and apple computers are starting become loyalty products for consumers because they have not done then wrong in the past. They are good at advertisements also because they introduce upgraded versions of the same kind of products. This would make people want to get rid of there current technology and get the new and improved version. They would also include all of the interesting tricks and gadgets apple has with there products in advertisements. The the level and complexity of Apple products is one of main reasons why they are on the top of the list in the market of technology.

How does apple rapidly come up with better products and how much better can they possibly be? Who are the other top competitors with apple and are they better or keep up with apples products?


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